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jordan Posted: Apr 5th 2011

Kingsmill is running a Wallace & Gromit promotion on its packs

Associated British Foods' UK bread arm Allied Bakeris has launched an on-pack promotion for its Kingsmill bread brand featuring animated characters Wallace & Gromit.

The manufacturer said today (4 April) that it will run the promotion across Kingsmill bread, rolls, crumpets, muffins and pancakes. The packs will feature collectable tokens for customers to claim a range of Wallace & Gromit branded inventions.

It said it will release some 70m promotional packs from 2 May, and the collectable items will include: The Rapide-o-Matic Preserve Dispenser, The Wallace & Gromit Holder Egg Cups and The Safe-o-Matic Lunchbox.

The company said the Rapido-o-Matick Preserve Dispenser is based on the Wallace & Gromit motorbike and sidecar and features a pot in the sidecar to hold a spread or preserve. Customers can load up the pot, pull the motorbike back and send their toast topping across the table.

Its Wallace & Gromit Egg cups feature character faces and have a soldier holder so that consumers can stack up bread for dipping.

The tokens will also allow customers to claim a Safe-o-Matic children's lunchbox.

Kingsmill director of brands Will Ghali said: "Wallace & Gromit are loved by families all over Britain and are a strong brand fit for Kingsmill. This new promotion offers an exciting opportunity for Kingsmill to reward loyal consumers."

Aardeej Posted: Apr 6th 2011

Fantastic news.

Thanks Jordan

chicken lickin Posted: May 4th 2011

yes thank you jordon

jordan Posted: May 19th 2011

Me got me tokens need to send them off the online form on kingSmill site once filled in wont print, nothing happens after clicking print ! :)

Nathan M Posted: May 28th 2011

ive got 2 tokens lol, i think ill just get minimum amount of tokens and pay the rest

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