Wallace And Gromit Front The Biggest Primary School Innovation Project!

Wallace and Gromit are fronting a major Government-backed campaign to turn the Primary school children of today into the inventors of tomorrow!

"Cracking Ideas", developed by the Intellectual Property Office and Aardman Animations, aims to offer and exciting and inspiring way for children to innovate. The initiative will use lesson plans, a nationwide competition, teaching resources and a dedicated website ( to bring innovation into lessons for Key Stage Two as a part of the National Curriculum.

Schools entering the competition will encourage children to follow in Wallace and Gromit’s footsteps by creating inventions from everyday objects. Photographs will be submitted through and regional and national winners selected. Prizes will be awarded to schools. Lesson plan topics in the project include Design and Technology, Literacy and Numeracy.

Nick Park, creator of Wallace & Gromit expressed how pleased he was with the association.
"Inventiveness has always been central to Wallace’s character and I have sketch books full of Wallace’s eccentric inventions that have never made it to the screen. It is fantastic that Wallace & Gromit can excite young kids about innovation in the classroom."

If you want your school to take part please visit: for more information. Entries to the competition will be accepted during the summer term with winners announced in the autumn term.